St. Mary’s Open House

Updating a brochure for an academically and socially successful school.

the challenge

St. Mary’s Academy came to me to update their Open House invitation. St. Mary’s is a prestigious college prep school. The director of admissions said that prospective students were cautious to apply to St. Mary’s because they thought the school was boring and stuffy. But that’s not the case.

There was also issues with the previous design, which was too child-like. It looked like it was advertising and elementary school. My client wanted a design showed the fun the students will have fun and be part of a warm, accepting community.

services provided

  • Print Design

the solution

At St. Mary’s Academy, even though there is a strong emphasis on academics, students matriculate and stay for the community that supports them to be 100% themselves; to be free personalities without discrimination or distraction. The new design for the Open House Invitation tells this story with the theme Free to be Me.

This brochure is mailed to middle-school students and their families considering St. Mary’s. The piece unfolds to a large poster for the girls to keep. It was important to show that students will have a socially engaging life outside of academics. A colorful palette displays the engaging vibrance of the school. Photos of  students in their element showcases a fun school for students to attend. Along with the bright spirit of the brochure, information was organized in a sophisticated way to give it a more refined, less elementary-school look. Overall, the brochure’s design defines St. Mary’s as a school that allows students to thrive academically, personally, and socially.

Client Kudos

I thoroughly enjoyed working with Maria. The results were beautiful and consistent, AND right in line with my desired outcomes. As someone who enjoys design work and design conversations, I appreciated Maria’s openness and finesse as I wanted to engage in a co-creative process. I also appreciated the boundaries she set for where my processing could get in my own way.

David T., Coaching & Consulting