Community Growth Breakthroughs
My client was transitioning her business, shutting down one operation, and opening up a new one. Originally she and her business partner operated a cause marketing company. It was a great business, but my client knew it was time to transition towards what she saw as a trend in raising money for social causes. With that, she needed a new brand identity to meet the needs of this new venture.
We needed to transition the original brand to it’s own unique business look and feel. This new brand identity needed to come across as more serious, using technology as a hub for their solutions.
- Brand Identity
- Website Design
The new comprehensive brand identity has repositioned my client’s business to an innovative solution for small businesses seeking funding. CGB is now poised to help their clients create the unique web platforms needed for small business crowdfunding. With its ground-breaking business model, a confident and sleek brand has been released giving the business a well-deserved distinctive voice in the industry.
The website design incorporated our original brand identity tone of trust, innovation, and sophistication. I used the color palette in places to call out copy and testimonials; I was also sure to include technology-based imagery to showcase the type of work CGB does. Photography deeply enhanced the experience by showcasing a diverse population of small businesses.