Brand Identity

Why Your Brand Foundation Matters, Part 2

In part one of this article, I talked about the importance of a brand foundation that is solid. Like a house foundation, the brand look and feel of a business/organization needs to have its solid elements—for example its logo, colors, fonts, image selection. Along with a solid structure, a brand foundation also needs to have Read More…

Brand Identity

Why Your Brand Foundation Matters

  I’ve got a builder for a husband. He works on houses all week long, and he takes good care of our house. When we bought our home one of the biggest concerns was keeping Portland’s winter rain out of our foundation. Every other house we lived in before buying ours leaked water through countless Read More…

Non Profit Design

Design that Connects to the Audience

This question has been asked of me before: since you do design for nonprofits and foundations, do you really want it to look too good? Might that look like the organization is spending too much on graphic design, and not enough on their mission? The answer is simple: all design must look good, especially for Read More…

Brand Values

Germinate Values: Adventure

Recently my kick-ass business coach wrote a blog post  about the importance of staying on your toes as a creative entrepreneur. When I read it, I immediately thought of the importance of adventure in my business. Adventure is one of Germinate Creative’s values. Adventure is truly important to how I run my business, and how Read More…

Branding

The Importance of Discovery During Design

When I work with a client for a brand identity design, my favorite part of the process is the discovery phase. I love the definition and synonyms for discover: find (something or someone) unexpectedly or in the course of a search; root out, dig up, uncover. That word “unexpectedly” is so beautiful. And I think Read More…

Client Kudos

I’ve worked with Maria on two projects so far to do logo and branding work for two of my web clients. She’s a joy to work with. She’s organized but flexible, has great communication skills and a defined process that helps the project go smoothly, and of course, she does amazing work. I loved collaborating with her and wouldn’t hesitate to hire her again!

Kronda A., Digital Marketing and Strategy