Non Profit Design

Designing for Complex Issues

  Some projects are very difficult to work on, not because of design issues, but due to the nature of their subject matter. I’m working on one of those right now and I want to share what I’m learning. My client is an agency and their client is a foundation whose mission is to protect Read More…

Brand Identity

Why Your Brand Foundation Matters, Part 2

In part one of this article, I talked about the importance of a brand foundation that is solid. Like a house foundation, the brand look and feel of a business/organization needs to have its solid elements—for example its logo, colors, fonts, image selection. Along with a solid structure, a brand foundation also needs to have Read More…

Brand Identity

Why Your Brand Foundation Matters

  I’ve got a builder for a husband. He works on houses all week long, and he takes good care of our house. When we bought our home one of the biggest concerns was keeping Portland’s winter rain out of our foundation. Every other house we lived in before buying ours leaked water through countless Read More…

Non Profit Design

Design that Connects to the Audience

This question has been asked of me before: since you do design for nonprofits and foundations, do you really want it to look too good? Might that look like the organization is spending too much on graphic design, and not enough on their mission? The answer is simple: all design must look good, especially for Read More…

Brand Values

Germinate Values: Adventure

Recently my kick-ass business coach wrote a blog post  about the importance of staying on your toes as a creative entrepreneur. When I read it, I immediately thought of the importance of adventure in my business. Adventure is one of Germinate Creative’s values. Adventure is truly important to how I run my business, and how Read More…

Client Kudos

I’ve been working with Maria for years and every single time I am filled with a sense of relief and enthusiasm for my work when I see what she creates. She has an impeccable ability to take what’s in my mind and put it online and in print in way that resonates and rejuvenates. If you feel like the level of work you envision in your head is different from what you are putting out into the world, getting a brand refresh or overhaul with Maria is a must. It will make you feel so much better!

Jessica W., CEO