Brand Identity

Why Your Brand Foundation Matters, Part 2

In part one of this article, I talked about the importance of a brand foundation that is solid. Like a house foundation, the brand look and feel of a business/organization needs to have its solid elements—for example its logo, colors, fonts, image selection. Along with a solid structure, a brand foundation also needs to have Read More…

Brand Identity

Why Your Brand Foundation Matters

  I’ve got a builder for a husband. He works on houses all week long, and he takes good care of our house. When we bought our home one of the biggest concerns was keeping Portland’s winter rain out of our foundation. Every other house we lived in before buying ours leaked water through countless Read More…

Non Profit Design

Design that Connects to the Audience

This question has been asked of me before: since you do design for nonprofits and foundations, do you really want it to look too good? Might that look like the organization is spending too much on graphic design, and not enough on their mission? The answer is simple: all design must look good, especially for Read More…

Brand Values

Germinate Values: Adventure

Recently my kick-ass business coach wrote a blog post  about the importance of staying on your toes as a creative entrepreneur. When I read it, I immediately thought of the importance of adventure in my business. Adventure is one of Germinate Creative’s values. Adventure is truly important to how I run my business, and how Read More…

Branding

The Importance of Discovery During Design

When I work with a client for a brand identity design, my favorite part of the process is the discovery phase. I love the definition and synonyms for discover: find (something or someone) unexpectedly or in the course of a search; root out, dig up, uncover. That word “unexpectedly” is so beautiful. And I think Read More…

Client Kudos

I thoroughly enjoyed working with Maria. The results were beautiful and consistent, AND right in line with my desired outcomes. As someone who enjoys design work and design conversations, I appreciated Maria’s openness and finesse as I wanted to engage in a co-creative process. I also appreciated the boundaries she set for where my processing could get in my own way.

David T., Coaching & Consulting