Brand Identity

Thriving Design for Legacy Organizations

  Nonprofits, foundations, and other mission-driven organizations that were incepted 50, 60, or even 100 years ago may struggle to keep up with the pace of digital advancement. Decision makers often include a board of directors that might not accept change readily, even if others know/they know it’s time. An aging board, or older staff Read More…

Website Design

The Easy-Breezy Reveal

My client Prichard and I worked on a brand new website for their agency at the end of 2018. They’re a wonderful communications agency that services social changemakers and leading philanthropic organizations, and one of the best clients ever. We were all excited for their new site to go live. After months of design, development, Read More…

Business Strategy

Learning My No-No and Yeah-Yeah Projects

  My 17-month-old kiddo Nina has a great book we read together called “No No, Yes Yes.” In the book are pages of a kiddo doing no-no things on the left, and yes-yes things on the right. For example, no-no spilling your food all over your head. Yes-yes, picking up your food with a fork, Read More…

Non Profit Design

Designing for Complex Issues

  Some projects are very difficult to work on, not because of design issues, but due to the nature of their subject matter. I’m working on one of those right now and I want to share what I’m learning. My client is an agency and their client is a foundation whose mission is to protect Read More…

Brand Identity

Why Your Brand Foundation Matters, Part 2

In part one of this article, I talked about the importance of a brand foundation that is solid. Like a house foundation, the brand look and feel of a business/organization needs to have its solid elements—for example its logo, colors, fonts, image selection. Along with a solid structure, a brand foundation also needs to have Read More…

Client Kudos

TRUSTID has a complex story to present, and Maria has always made it easier and faster to grasp. We deliver a highly complex solution, and her design sense and communication skills have made our story clear, logical and easy to understand to our prospects. Maria has been so easy to work with. On time and on budget while exceeding our expectations each time. We are completely pleased with her work.

Patrick C., Chairman and CEO